The Power of Desire.
“I want to start my own business,
my own space.”
This was the first thing Sonia
told us when she approached Dreamingredos.
She repeated
it at our networking meetings,
telling everyone she spoke to.
That first step,
the first of the journey-the thousand kilometers,
as the Chinese would say-was necessary
to make it a reality.
Seeing her dream materialize
was also a magnificent journey for us.
Accompanying her from that initial idea,
that desire, that first step, until seeing Osita Nails
become a reality has been complex,
like everything that begins, but also fun.
And leaving behind “the paycheck”
to become self-employed, and especially in Spain,
can be quite a challenge
that only a few can rise to.
But desire is fundamental
and with good support, everything is possible.
Now Osita Nails
is a reflection of its creator: tender, small,
close, smiling, kind and unique.
The challenge was simple
but at the same time complex:
that the space would capture
all the skills
Sonia has acquired
throughout her professional career while
creating a place
where she could develop
all of that in an
innovative way in the area.
that facilitated the process. Sixteen years
of professional experience working in some of
the most respected beauty salons
in Madrid meant that the ideal product lines
and machinery were chosen,
beyond her expertise with nails,
the house's signature.
This is how Beoxy came about, a Spanish brand
with some of the best
radiofrequency and skin cleansing devices
on the market,
with its own aesthetic products up to par
with its technological excellence,
or Kosmetai, a Spanish laboratory
also demanding
in all its dermatological formats
and a national benchmark
abroad.
And so what could have been, as its name suggests,
a manicure room, becomes something more,
a different market niche,
a comprehensive wellness room,
a space with its own personality that takes care of aesthetics
and that gives you that time
for the "feeling better" that is so important
and goes beyond the concept of personal image.
And when you see all this working, you discover
that that first step, that timid beginning
was not so much, and that the pillars
on which it has been based were already strong
previously, and that all this is nothing more
than a dream, that of someone who dreamed with us
and with Gredos, and who is now
already part of our family.
